Bodyshop Magazine is thrilled to welcome Lisa Shaw to the team as the new head of marketing. With her extensive experience and diverse background, Lisa is poised to drive the continued growth of Bodyshop Magazine and IBIS Worldwide, the world's leading automotive aftermarket publication and global collision repair market conference provider. Lisa's appointment marks a significant milestone in her career, as she returns to the automotive industry after a decade-long absence, during which she honed her skills in science, technology, and engineering sectors. This full-circle moment is an exciting opportunity for Lisa to reconnect with familiar faces, build new relationships, and contribute to the future success of two respected industry brands.
Lisa's career has been marked by a series of successful marketing campaigns. Her eight-year tenure at BASF, a global chemical company, saw her deliver impactful campaigns for the RM and Glasurit brands, raising awareness and driving engagement. During her time at BASF, Lisa also demonstrated her versatility by supporting event management, brand advertising, and industry engagement, and her involvement in sponsoring the prestigious Bodyshop Awards further showcases her commitment to the industry. In 2016, Lisa broadened her horizons by transitioning into the science, technology, and engineering sectors, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. This diverse experience has equipped her with a unique skill set that will undoubtedly benefit Bodyshop Magazine and IBIS Worldwide.
Robert Snook, IBIS conference director, expressed his enthusiasm for Lisa's appointment, stating, 'Attracting someone of Lisa's calibre into the business is a testament to our strategy and ambition across both Bodyshop Magazine and IBIS. Her expertise and connections will undoubtedly enhance our brand positioning and collaboration opportunities, ultimately increasing the value for our delegates and partners.'
Lisa's return to the automotive industry is a significant development, and her appointment as head of marketing at Bodyshop Magazine and IBIS Worldwide is a clear indication of her potential impact. With her passion, expertise, and industry connections, Lisa is poised to drive the success of these esteemed brands, fostering growth and innovation in the automotive aftermarket.
